At 4YE, we offer everyday essentials that incorporate in-house techniques to elevate each collection.
 
After launching their YouTube channel in 2011, Brampton natives Jae and Trey Richards positioned themselves at the digital forefront – gaining more than 1 million Youtube subscribers across their channels. 

 In 2018, their online popularity spawned opportunities for expansion. Partnering with Summer Ruddock-Ellis and Kevin Dang, whose efforts envisioned 4YE beyond the scope of entertainment. What started as an experimental collaboration, solidified a new team, along with a series of creative projects – exploring the intersection between community and clothing. 

Since the first release of 4YE Durags in Spring 2018, we continue to trace inspiration from our community as an homage to our identity and roots, while pushing impactful work through considered design.